Barbara Walker is the senior vice president and chief marketing officer for The Save Mart Companies reporting to Shane Sampson, Executive Chairman. Barbara oversees brand strategy, marketing communications, digital, omni, loyalty, insights, construction, and public relations for the company.
Barbara joined The Save Mart Companies in 2018 with 25 years of experience in retail and brand marketing, including more than ten years leading the consumer marketing group for Safeway. Most recently, Barbara was the chief marketing officer for PureRED, a strategic marketing agency for retailers and consumer brands, where she led enterprise marketing strategies and West Coast client relations.
Barbara earned her bachelor’s degree in art history from the University of California, Los Angeles.