Barbara Walker is Senior Vice President, Marketing & Strategy for The Save Mart Companies reporting to Jim Perkins, President & Chief Executive Officer. Barbara oversees marketing and customer strategy across all banners, along with integrating brand, communications, media channels and creative.

Barbara joined The Save Mart Companies in 2018 with 25 years of experience in retail marketing and brand strategy, including more than 10 years leading the consumer marketing group at Safeway for over 1,500 stores, 10 distinct store banners, and Safeway’s private label packaged-goods brand launch campaigns and marketing support. Most recently, Barbara was the chief marketing officer for PureRED, a strategic marketing agency for retailers and consumer brands, where she led enterprise marketing strategies and West Coast client relations.  

Barbara earned her bachelor’s degree in art history from the University of California, Los Angeles.