Each of our banners, Save Mart, Lucky and FoodMaxx, played a big role in holiday drives last Friday, sponsored by local television stations.    

Starting up north in the Reno/Sparks/Carson City area, in conjunction with KVTN’s Share Your Christmas Drive, all seven Save Mart stores matched donations made to their Holiday Give.Share.CARE! Drive, up to $3,500 total. Customers have been able to donate to the local food banks at checkout since November 15. But for that one special day, the stores matched the amounts customers gave.


In California, the Lucky and FoodMaxx stores in Salinas helped spread some holiday love at the KSBW Share Your Holiday Drive. Each donated 50 bags full of canned goods, which will be put in meal boxes to be distributed to families in need throughout the Central Coast region. Both store brands have been participating in the one-day event for years. The television station also collects gifts, toys, clothing and blankets, which all benefit the local Salvation Army. Big Red wowed television audiences too by delivering the donated bags. Salvation Army hopes to help 350 families this holiday season.