Save Mart, Lucky and FoodMaxx stores kick-off Holiday Give. Share. CARE! drive to benefit local food banks Ending Holiday Hunger One Meal at a Time
Modesto, Calif., (November 18, 2014)—The Save Mart family has launched this year’s holiday drive, raising not only money for local food banks, but awareness about the unprecedented need for food security in our communities.
At most Northern California food banks, a donation of $35 will provide a family of four one week’s worth of meals. Understanding this, Save Mart will partner with shoppers to collect cash donations, allowing food banks to leverage the money to best meet community needs.
Between now and January 2, 2015, shoppers can select a tag at checkout and directly donate to fund a meal for the local food bank: $2 for Breakfast, $3 for Lunch, $5 for Dinner. Thirty-five (35) high need, local food banks throughout Northern California and Northern Nevada were selected to receive these funds.
“One in five of our neighbors rely on assistance from Alameda County Community Food Bank,” noted spokesperson Michael Altfest. “The economy has returned and brought with it skyrocketing costs of living, making it even more difficult for hard-working families and seniors living on fixed incomes to make ends meet. Although hunger is a year-round problem, our food bank receives more than 50percent of our annual donations this time of year, making programs like Save Mart’s Holiday Give. Share. CARE! Drive vital to our ability to serve the community.”“
Hunger is a very real problem in our communities. As a local grocer, Save Mart is committed to fighting food insecurity in our neighborhoods. Our fresh food rescue program has provided over 11million pounds of wholesome perishable food to communities throughout Northern California,” explained Nicole Pesco, Co-President and Chief Strategy and Branding Officer for Save Mart Supermarkets. “This holiday season we are asking our shoppers to help us meet this need.”
Last year Save Mart’s holiday program raised over $200,000 for local food banks.
For More Information Contact
Alicia Rockwell at arockwell@savemart.com or 209-548-6511