For Immediate Release

First 200 Shoppers in Line on Saturday, Dec. 19 Will Receive a Gift Card Valued Between $10 – $100

Remodeled Value-formatted Store designed specifically to keep costs low, including the Unbeatable FoodMaxx “Wall of Value”

Watsonville, Calif. – Dec. 15, 2020 — FoodMaxxwill officially welcome shoppers to its newly renovated Watsonville store, located at 1465 Main Street, on Wednesday, Dec. 16. Doors will open to the public at 6 a.m.

A highlight of the Watsonville FoodMaxx celebration will be a “Doorbuster Mystery Gift Card Giveaway” on Saturday, Dec. 19. The first 200 shoppers in line will receive a gift card valued between $10 and $100, along with a FoodMaxx branded re-usable bag and shopping list.

“We recognize that shoppers face the challenge of staying within ever-tighter budgets, and here at FoodMaxx, we have reaffirmed our commitment to providing this community with the very best values, day in and day out.” said Dean Willhite, vice president of store operations, FoodMaxx.

The store’s interior renovations feature the warehouse-style format with steel shelving for efficient pallet and case stocking – all designed to keep costs low. Upon entering the store, shoppers experience FoodMaxx’s unbeatable “Wall of Value,” offering the best deals in town on grocery essentials.

FoodMaxx is able to beat conventional grocery store prices because of its innovative procurement and hyper-efficient operations, including its ability to buy in bulk, stock shelves directly from delivery trucks, have shoppers safely bag their own groceries and the elimination of costly print advertisements – all of which allows FoodMaxx to pass along additional savings to its customers.

In addition, shoppers can conveniently MAXXimize savings with the FoodMaxx mobile application, available for download at the App Store or Google Play. The app allows shoppers to download coupons and special offers on the go.

As part of The Save Mart Companies, FoodMaxx is committed to nourishing the communities it serves. The store is celebrating the re-opening with $1,000 donated to several Watsonville organizations, including Community Bridges, The Salvation Army Watsonville Corps., Youth N.O.W., and Second Harvest Food Bank of Santa Cruz County. Each organization is receiving a $250 gift card.

With in-store safety measures in place to protect shoppers and team members amid the COVID-19 pandemic, shoppers benefit from bagging their own groceries and protective plexiglass shields have been placed at check stands. The plexiglass shields serve as an added safety measure and help provide a protective space between checkers and shoppers.

FoodMaxx offers home delivery with Instacart. Whether customers need a few last-minute essentials or a full fridge and pantry restock, Instacart makes it easy for FoodMaxx customers to take advantage of all the great prices and have groceries delivered directly to their homes.

About FoodMaxx
FoodMaxx, along with Save Mart, Lucky and Lucky California, is owned and operated by Modesto-based The Save Mart Companies. The 53 FoodMaxx locations throughout the Bay Area and the Central Valley are proudly no-frills, bag-your-own-groceries, warehouse-style stores that thrive on consistently bringing customers the best deals in town on everything from staples to well-known brands and private-label products. For more information on FoodMaxx stores, please visit:


Media Contacts: Glodow Nead Communications at