Limited Edition Premium Ice-Cream Created Exclusively for Save Mart Signature Sponsor Events in June and August

NASCAR Race Fans to Sample Ice-Cream at Toyota/Save Mart 350

Modesto, Calif., June 19, 2012 – Save Mart Supermarkets gears up NASCAR race and classic car fans with a Limited Edition Premium Ice-Cream made at its award-winning Sunnyside Farms Dairy co-owned and operated by Super Store Industries.

Speedy Tracks Limited Edition Premium Ice Cream was created exclusively for the Save Mart Supermarkets family of stores.  This premium ice cream was developed to support two key promotions for Save Mart, the Save Mart/Toyota 350 NASCAR race and Hot August Nights classic car event in Reno, Nevada.

Save Mart, in conjunction with Sunnyside Farms, developed the idea of creating an “exclusive” ice cream flavor that would encompass both events as well as showcase BIG RED, the company’s giant, custom, hot-rod grocery cart.  Like BIG RED no expense has been spared in the creation of this delicious premium ice cream.

Speedy Tracks Limited Edition Premium Ice Cream is a rich and creamy vanilla ice cream with swirls of tangy raspberry ribbons loaded with solid milk chocolate race cars.  Speedy Tracks Limited Edition Premium Ice Cream is available at all Save Mart, S-Mart, Lucky, Food Maxx, and Maxx Value stores now.  Buy it while supplies last at your local store or attend either event for a free sample of the product.


About Save Mart Supermarkets

Save Mart Supermarkets, a California corporation, owns and operates 229 stores in Northern California and Northern Nevada under the Save Mart, S-Mart Foods, Lucky, Maxx Value Foods, and FoodMaxx banners. Headquartered in Modesto, Calif. since the company was founded in 1952, Save Mart Supermarkets has always believed in supporting local suppliers and producers, and is actively engaged with the charities and causes of the communities where its stores do business. For more information on the stores of Save Mart Supermarkets, please visit,, and

About Super Store Industries

Super Store Industries is a company dedicated to providing our customers with high quality dairy products and efficient warehousing and distribution. This is achieved through the cooperative efforts of professional and competent people who are excited about what they do. We are dedicated to the highest ethical standards in the conduct of business and are proud to manufacture products of excellence.  Super Store Industries is comprised of three locations, two Sunnyside Farms dairy manufacturing facilities, one located in Fairfield Ca and the other in Turlock, Ca, and a dry grocery and frozen warehouse in Lathrop Ca.  For more information on Super Store Industries, please visit, and .