Save Mart offers the easy, secure & private way to pay, providing an enhanced experience and added security for its shoppers

Modesto, Calif.—Checking out at Lucky, Save Mart and FoodMaxx stores just got more convenient and secure, as the company announced today that Apple Pay, the new category of service that transforms mobile payments, is now live in all of its 217 stores throughout Northern California and Nevada.

“Expect new things in our stores this year—the first of which is Apple Pay. We are working diligently to transform the shopping experience for our customers and this cutting-edge technology will help to speed them through checkout,” explained Nicole Piccinini Pesco, Co-President & Chief Strategy and Branding Officer. “Accepting Apple Pay provides shoppers a secure and private way to pay for their groceries and we’ve added support for this new mobile payment method solely for their benefit and convenience.”

Technology is changing the way consumers pay for products and Apple Pay provides a simple, secure and private way for shoppers to pay for their groceries. Apple Pay is easy to set up and users will continue to receive all of the rewards and benefits offered by their credit and debit cards. In stores, Apple Pay works with iPhone 6, iPhone 6 Plus and Apple Watch, upon availability.

Security and privacy is at the core of Apple Pay. When you add a credit or debit card to Apple Pay, the actual card numbers are not stored on the device, nor on Apple servers. Instead, a unique Device Account Number is assigned, encrypted and securely stored in the Secure Element on your device. Each transaction is authorized with a one-time unique dynamic security code, instead of using the security code from the back of your card. For more information on Apple Pay, visit:

Save Mart will also now accept a variety of smartphone digital payments, including Google Wallet and Softcard.

Media Availability

To shoot B Roll of this technology at checkout or have a Lucky, Save Mart of FoodMaxx spokesperson walk you through checking out with Apply Pay or Google Wallet, please contact Stacia Levenfeld at 925.817.9590.

Save Mart Supermarkets owns and operates 217 stores in Northern California and Northern Nevada under the Save Mart, S-Mart Foods, Lucky, Maxx Value Foods, and FoodMaxx banners. Headquartered in Modesto, Calif. since the company was founded in 1952, Save Mart Supermarkets has always believed in supporting local suppliers and producers, and is actively engaged with the charities and causes of the communities where its stores do business. For more information on the stores of Save Mart Supermarkets, please visit,, and