Lucky California to change the way neighborhood grocery stores serve the Bay Area

Modesto, Calif.—Save Mart unveiled its first new store format in nearly 20 years when the doors open on its new Daly City Lucky California store this morning. Lucky California will bring people together around a shared love of food. A reflection of the Bay Area food culture, this new store concept will provide shoppers with the diverse, eclectic flavors and foods that they eat every day—whether they are looking for prepared foods to carry out or all the ingredients to cook at home.

“With the massive influx of competition in the grocery industry, we have seen tremendous market segmentation. Through it all, traditional supermarkets have remained much the same. Save Mart is stepping out of the box with our introduction of Lucky California—a fusion of Bay Area culture and California sourced and grown, presented with meal solutions at competitive prices,” explains Nicole Pesco, Save Mart’s Co-President and Chief Strategy and Branding Officer.

Lucky California is inspired by the unique food culture of the Bay Area. Its offerings will reflect the diverse cultures, delicious cuisine and locally grown foods that have been inspired in the region. The store’s new display concept will feature constantly changing snack and meal hubs where shoppers will be encouraged to try new flavors.

“As a Central Valley-based company, we get what locally grown means to our shoppers. We place a premium on sourcing our food from local farms, producers, manufacturers, chefs and purveyors. Lucky California will truly deliver the flavors of California,” Pesco continued.

As the concept store is refined, Save Mart will begin the process of renovating and rebranding its entire chain of stores 72 Lucky stores throughout the Bay Area. For more information, please contact Nannette Miranda at 925.833.6136.


Based in the heart of the Central Valley, Save Mart Supermarkets is committed to sourcing a wide variety of local products ensuring that ‘fresh comes first’ for neighborhoods throughout California and Northern Nevada. The company employs over 16,000 team members and operates 217 traditional and price impact stores under the banners of Save Mart, Lucky, FoodMaxx, S-Mart Foods, and Maxx Value Foods. In addition to its retail operation, Save Mart owns and operates two distribution centers, Smart Refrigerated Transport, Yosemite Wholesale Warehouse, and is a voting partner in Super Store Industries (SSI)—which owns and operates a distribution center in Lathrop, Mid Valley Dairy in Fairfield, and Sunnyside Farms ice cream plant in Turlock. For more information on the company visit