Alicia Rockwell, Public Affairs Director
209-548-6511 or 800-692-5710
Football-Themed Program Aims to Give 50,000 Meals to Feeding America
on Behalf of Local Food Banks

(Modesto, CA November 11, 2011) – Save Mart Supermarkets has announced it is teaming with Kraft Foods to fight hunger in all their stores. Serving Up Hope – FIGHTING HUNGER TOGETHER icon campaign has been created to help provide 50,000 meals to area food banks, including California Emergency Food Link, Sacramento Food Bank & Family Services, Community Food Bank of Fresno, Food Banks of Monterey, Tulare, Madera Counties, Second Harvest of San Joaquin & Stanislaus Counties, Food Bank of Northern Nevada, plus many others listed below. Save Mart Supermarkets is part of Kraft Foods’
Huddle to Fight Hunger — the food company’s largest branded hunger-relief program– which is designed to help donate 25 million meals to Feeding America.
Save Mart is encouraging the Central Valley/Monterey/Salinas communities to join in their efforts to fight hunger. Partnering with local food banks and Kraft’s Huddle to Fight Hunger campaign, all our stores are selling “Serving up Hope” icons for $1.00 each at the register, making it easy and convenient for our customers to donate and help those in need. For any donation of $1.00 or more, customers will be offered a holiday recipe book that includes
delicious holiday recipes and $5.00 worth of manufacturer coupons for products carried in our stores, while supplies last. There will also be donation barrels in our stores for those who prefer to donate purchased food.
“Hunger is a very serious issue in our country that often goes overlooked,” said Steve Junqueiro, President and COO, Save Mart Supermarkets. “Sadly, more than 50 million Americans, or one in six of our neighbors, struggle to put food on their tables. That’s why we’ve joined Kraft Foods in their ambitious effort and are encouraging our loyal shoppers to join the Huddle and help us tackle this problem.”

About Huddle to Fight Hunger

Contact: Rachel Larsen
(847) 646-8028
Huddle to Fight Hunger combines three things Americans are passionate about – football, food and helping others. To reach the end zone, Kraft Foods has huddled together several of their iconic brands, retailers like Save Mart, American Youth Football and celebrity chefs Pat and Gina Neely to champion the cause.
The campaign will culminate in San Francisco on December 31, 2011, with the second annual Kraft Fight Hunger Bowl, which will be broadcast live on ESPN, featuring college football teams from the PAC-12 and Army. Local residents can help Kraft Foods meet and exceed their 25 million national donation goal by visiting For each person that “likes” Kraft Fight Hunger on Facebook, Kraft Foods will donate one meal to his or her local Feeding America Food Bank. For more information about Huddle to Fight Hunger, visit

About Save Mart Supermarkets

Save Mart Supermarkets operates 235 stores throughout Northern California and Northern Nevada under the Save Mart, S-Mart Foods, Lucky, Maxx Value Foods, and FoodMaxx banners. The privately-held company was founded January 17, 1952 and has always been headquartered in Modesto, California. More information about the company and its banners is available at,, and Its consumer relations group can be called toll-free at 800-692-5710.

About Kraft Foods

Kraft Foods is taking a stand when it comes to fighting hunger and promoting healthy lifestyles. The company and the Kraft Foods Foundation have donated nearly $1 billion in cash and food to organizations since 1990. Most recently, the company reinforced its commitment by donating $180 million over a three-year period to community involvement activities around the globe. Kraft Foods is building a global snacks powerhouse and an unrivaled portfolio of brands people love. With annual revenues of approximately $48 billion, the company is the world’s second largest food company, making delicious products for billions of consumers in approximately 170 countries. The portfolio includes 11 iconic brands with revenues exceeding $1 billion –Oreo, Nabisco and LU biscuits; Milka and Cadbury chocolates; Trident gum; Jacobs and Maxwell House coffees; Philadelphia cream cheeses; Kraft cheeses, dinners and dressings; and Oscar Mayer meats. Approximately 70 brands generate annual revenues of more than $100 million. Kraft Foods (; NYSE: KFT) is a member of the Dow Jones Industrial Average, Standard & Poor’s 500, Dow Jones Sustainability Index and Ethibel Sustainability Index.

About Feeding America

Feeding America provides low-income individuals and families with the fuel to survive and even thrive. As the nation’s leading domestic hunger-relief charity, its network members supply emergency food assistance to more than 5.7 million different Americans each week. Serving the entire United States, more than 200 member food banks support 61,000 agencies that address hunger in all of its forms. For more information on how you can fight hunger in your community and across the country, visit Find us on Facebook at or follow our news on Twitter at

About American Youth Football ®

(AYF) is an independent 501(c)(3) non-profit organization that provides support services, scholarships, grants, giving back programs and tournaments to over 900,000 participants in 50 states and several countries worldwide. AYF is committed to Giving Back and since its inception in 1996, has donated over $15 million dollars in grants and athletic product to communities that support youth football. AYF is the only national football organization to offer all-inclusive football and cheer divisions, enabling every child a place to play. For more information visit the website at

About the Kraft Fight Hunger Bowl

The not-for-profit San Francisco Bowl Game Association has been the driving force behind the Bowl game since its inception in 2002. In that time, the game, played at San Francisco’s AT&T Park, has generated more than $100 million in economic impact for the City and County of San Francisco. Several of college football’s most storied programs have already participated in the contest, formerly known as the Emerald Bowl. They include onetime national champions USC, Miami and Florida State, plus California, Boston College, UCLA, Oregon State and Utah. The 2009 game between USC and Boston College is ESPN’s third-most-watched football bowl game ever.

Food Banks that will benefit from this year’s “Serving up Hope” campaign:

Alameda County Food Bank
A-TCAA Food Bank- Sonora
California Emergency Food Link
Sacramento Food Bank & Family Services
Community Action Agency of Butte County
Community Action Partnership of Kern County
Community Food Bank of Fresno
Community Food Bank of San Benito County
Community Resource Council
Food Bank of Contra Costa and Solano
Food Bank of El Dorado County
Food Bank of Monterey County
Food Bank of Nevada County
Food Bank of Northern Nevada
Food Bank of Yolo County
Food Link for Tulare County
Interfaith Food Bank
Kings Community Action
Lemoore Christian Aid
Madera County Food Bank
Marin County Food Bank/San Francisco Food Bank (Merged)
Merced County Food Bank
Napa County Food Bank
Redwood Empire Food Bank
Ron Wood Family Resource Center
San Francisco Food Bank/Marin county Food Bank (Merged)
Second Harvest Food Bank of San Joaquin & Stanislaus Counties
Second Harvest Food Bank of Santa Clara and San Mateo Counties
Food Bank of Santa Barbara County
Second Harvest Food Bank Santa Cruz County
Shasta Senior Nutrition Programs
The Resource Connection
Ukiah Community Food Bank
Yuba / Sutter Gleaners