Grocer Pledges to Raise More Than $400,000 in Year-Long Awareness Campaign
Modesto, Calif., Feb. 1, 2013 – Save Mart Supermarkets, in collaboration with the American Heart Association (AHA) and its Go Red For Women movement, has committed to raising more than $400,000 this year to help increase awareness and foster education about the risks of heart disease, the nation’s leading cause of death among women. This year-long campaign is unprecedented for the Modesto, Calif.-based grocer.
“I am proud to announce our year-long support of the AHA and its Go Red For Women movement,” said Steve Junquiero, Save Mart’s president and chief operating officer. “Heart disease is the number one killer of women in our country, with one-in-three being diagnosed each year. We, as a company and as individuals, are committed to building awareness and raising funds to help protect the heartbeat of our homes.”
In support of this campaign, Save Mart has planned a series of initiatives, including specially-produced television and radio commercials, digital media featuring real-life survivors and heart healthy recipe Pinterest sweepstakes http://on.fb.me/YHsDUz, pharmacy health fairs with preventative screenings, shelf tags placed throughout the stores identifying heart-healthy products, participation in the AHA’s Heart Walks, as well as employee events. Additionally, shoppers may donate research dollars to the AHA through the purchase of paper icons which will be sold at cash registers throughout the chain. More information may be found by visiting the grocer’s website at http://savemart.com/beat-heart-disease-news-release.
Alicia Rockwell, Public Affairs Director
209-548-6511 or 209-985-3765
American Heart Association
Michael Castillo, Director of Communications
About Save Mart Supermarkets
Save Mart Supermarkets, a California corporation, owns and operates 226 stores in Northern California and Northern Nevada under the Save Mart, S-Mart Foods, Lucky, Maxx Value Foods, and FoodMaxx banners. Headquartered in Modesto, Calif. since the company was founded in 1952, Save Mart Supermarkets has always believed in supporting local suppliers and producers, and is actively engaged with the charities and causes of the communities where its stores do business. For more information on the stores of Save Mart Supermarkets, please visit www.SaveMart.com, www.LuckySupermarkets.com, and www.FoodMaxx.com.
About Go Red For Women
Go Red For Women® is the American Heart Association’s national movement to end heart disease in women. We are committed to the fight, for as long as it takes. The American Heart Association’s Go Red For Women® movement advocates for more research and swifter action for women’s heart health. The American Heart Association’s Go Red For Women® movement was created by women, for women. Because our health is non-negotiable, because we have the power to save our lives, and because the best force for women is women. The American Heart Association’s Go Red For Women® movement is nationally sponsored by Macy’s and Merck & Co., Inc, with additional support from our cause supporters. For more information please visit GoRedForWomen.org or call 1-888-MY-HEART (1-888-694-3278).