Alicia Rockwell, Public Affairs Director
Modesto, Calif., July 30, 2011
Save Mart’s Giant Custom Hot Rod Grocery Cart to Appear at Local Stores and
Street Cruises in Celebration of Hot August Nights
WHO: Save Mart Supermarkets, official grocery sponsor of Hot August Nights

WHAT: Grocer’s Giant Custom Hot Rod Grocery Cart, Big Red, will be appearing at Nevada Save Mart locations and in several controlled street cruises.
Accompanying BIG RED will be the Hot August Nights Consumer Contest Grand Prize – a 2012 45th Anniversary Edition Camaro Coupe.


Store Appearances

8/1-Wednesday Carson City- 3325 Highway 50 East 2 pm – 6 pm
8/2-Thursday Carson City – 4348 S. Carson St. 2 pm – 6 pm
8/3-Friday Carson City – 3620 N. Carson St. 2 pm – 6 pm
8/4-Saturday Reno- 525 Keystone Ave. 2 pm – 6 pm
8/5-Sunday Sparks- 9750 Pyramid Lake Hwy 11 am –5 pm
8/6-Monday Reno- 195 West Plum Lane 1 pm – 7 pm
8/7-Tuesday Reno- 4995 Kietzke Lane 1 pm – 6 pm
8/8-Wednesday Sparks- 565 E. Prater Way 11 am –3 pm
8/9-Thursday Reno- 10500 N. McCarran 11 am –3 pm

Controlled Street Cruises

8/7-Tuesday Sparks 7 pm
8/8 -Wednesday Official Kick Off Cruise, downtown Reno 7 pm
8/12-Sunday Official Parade, downtown Reno 10 am

WHY: To celebrate Save Mart’s sponsorship of Hot August Nights with its customers, associates, and the community.

DETAILS: Big Red is 12′ 6″ tall, 8’3″ wide, and 11′ long and weighs 3000 lbs. Its 28 gallon fuel tank uses 110 Octane Sunoco race fuel. The engine is a
Watson Racing Chevy 454 commanding 520 horse power and 550 foot pounds of torque. Big Red was built for speed and is capable of accelerating from 0 to 60 mph in approximately eight seconds. Top racing speed has yet to be determined.

The 2012 45th Anniversary Edition Camaro Coupe has a 3.6 LT V6 engine, 6 Speed automatic transmission and is valued at over $30,000.

Photo opportunities will be available for media and customers.

For more information, please visit: [contest over]

About Save Mart Supermarkets
Save Mart Supermarkets, a California corporation, owns and operates 226 stores in Northern Californiaand Northern Nevada under the Save Mart, S-Mart Foods, Lucky, Maxx Value Foods, and FoodMaxx banners. Headquartered in Modesto, Calif. since the company was founded in 1952, Save Mart Supermarkets has always believed in supporting local suppliers and producers, and is actively engaged with the charities and causes of the communities where its stores do business. For more information on the stores of Save Mart Supermarkets, please visit,, and