In its 15th year of sponsorship, Save Mart Celebrates California Agriculture and Produce with Immersive and Entertaining Activations

MODESTO, Calif. (July 14, 2022) – With deep roots in the Central Valley, regional grocer Save Mart is marking its 15th year of sponsorship for the California State Fair & Food Festival by offering lively attractions and immersive experiences for fairgoers of all ages. From entertaining cooking challenges and educational kitchen demonstrations to interactive farms stations and fair-favorite frozen wine slushies, Save Mart’s uniquely-California offerings highlight the state’s bountiful agriculture and produce. A popular staple of California summer life, the California State Fair & Food Festival runs from July 15th to the 31st at Cal Expo in Sacramento and will feature a variety of food and wine offerings, livestock competitions, agriculture exhibitions, horse racing, talent shows and more.

“For the 15th year, Save Mart is proud to join The California State Fair & Food Festival in its welcomed return celebrating the state’s renowned agriculture, food and wine,” said George Ross, vice president of store operations for Save Mart. “Through a variety of engaging and fun activities, we look forward to showcasing the unique agricultural and food products from local growers, farmers and producers we feature in our Save Mart stores every day.”

“Cal Expo is incredibly grateful to Save Mart for their sponsorship and their provision of attractions and experiences to fairgoers for the upcoming California State Fair”, said Rick Pickering, CEO of Cal Expo. “The California State Fair is a valued tradition and Save Mart’s continual aid has been instrumental in providing a uniquely Californian experience every year”.

Save Mart’s fair attractions include Save Mart’s California Kitchen Exhibit featuring sample booths offering the region’s outstanding produce, products, and beverages; cooking demonstrations and classes led by industry professionals, and a mix of exciting cooking challenges including first responder face offs, aspiring junior chef battles, and more.

The Farm, Presented by Save Mart is a working farm for fairgoers to immerse themselves in interactive stations featuring California crops, tour a functioning greenhouse, and explore the art of blacksmithing. The exhibit also features a “Passport Program” providing visitors a fun way to experience each area of the farm, earn awards and win prizes.

The Save Mart Wine Garden is the nation’s largest public tasting of Gold Medal-winning California wines. Fairgoers learn about the wine-making process and experience the diversity of award-winning wines from the California State Fair and Food Festival’s Commercial Wine Competition. Daily wine offerings include the popular Wine Slushy Bar, featuring different icy blends of flavors to choose from for the perfect afternoon refreshment. All proceeds from The Save Mart Wine Garden will be donated to The Save Mart Companies C.A.R.E.S. Foundation, supporting community, arts, recreation, education and sports programs.

For tickets and more information for the California State Fair & Food Festival, visit

About Save Mart
With deep roots in the Central Valley, Save Mart is Valley Proud and benefits from longstanding friendships with local ranchers, farmers and producers who help ensure stores are stocked with fresh, competitively priced products every day. Today, Save Mart operates 81 stores across California and Northern Nevada and is part of The Save Mart Companies, a Kingswood Capital Management, LP portfolio company. Committed to sourcing a wide variety of fresh local products and dedicated to the communities it serves, the company operates approximately 200 traditional and price impact stores under the banners of Save Mart, Lucky, FoodMaxx. In addition to its retail operation, the Company also operates SMART Refrigerated Transport and is a partner in Super Store Industries (“SSI”), which owns and operates a distribution center in Lathrop, and the Sunnyside Farms dairy processing plant in Turlock. Proud to be California’s largest regional, full-service grocery chain throughout the region, the Company and its 14,000 team members take extra care to help provide customers with the freshest foods for their families at affordable prices. For more information on the company, please visit

About the California State Fair
The California State Fair is an international award-winning fair, receiving top honors at the International Association of Fairs and Expositions out of more than 1,100 fairs world-wide. The California State Fair is dedicated as a place to celebrate the best the state has to offer in agriculture, technology, and the diversity of its people, traditions, and trends that shape the Golden State’s future. The 2022 State Fair will include a comprehensive list of competitions, including California’s best commercial wines, cheeses, craft beers, cannabis, olive oils, and fine arts, among others.


Media contact: Glodow Nead Communications at